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Easy do it yourself SEO tips & tactics

Basic SEO tactics simplified

Best Online Magic Forums Discuss Magic & latest news on illusions & helpful SEO tips for the working Magician to help his site, or blog.

This blog is dedicated to you, those Magician friends that have so loyaly and graciously supported Nexus Magic Store over the last four years.

Many may know I have been following magic, and reviewing magic products for many years now. My time is limited these days now with all of the behind the scenes work I am doing in magic. Between working on Nexus Magic, releasing my own tricks, being the English voice of Arteco Magic, and designing much of the graphics and print material for Devin Knight. Not to mention I run several blogs, manage all aspects of my magic business, and I just launched a  new Mobile marketing business called Venue Vips. Where do I get this kind of dedication and energy? It's called a bad economy, and my insatiable desire to succeed.

With the few successes, I have found there have been a hundred failures. Being in magic my whole life I came to a point several years ago where I wanted to open my own store. I started looking in the downtown Sacramento area for locations. Only to realize that maybe I should consider an online option instead the cost to open a physical location based on the population density and what was the downturn of the housing market. What I didn't know was everything I was about to get myself into. Hiring a developer to build a store would have been the best option in retrospect. But, I am kind of a control freak and that combined with a knowledge hound. I was shooting myself in the foot from the get go.

Building a recognizable online store from scratch with little or no advertising is between a miracle and impossible. I took on the impossible and during this process I learned SEO, internet marketing, advertising, link-building, E-commerce development, Graphic design, article writing, web 2.0, link wheels, keyword optimization, affiliate marketing, viral media, Social marketing and more. The list of things I have absorbed and have had to learn through trial and error has been extensive, and continues on in this ever changing internet world.

I wanted to share with my magic bretheran who may have ablog or entertainment site for getting bookings tips and assistance on taking your efforts to the next level.

If you have a Blog or website the first rule is to continue to write unique content on a regular basis. Name your blog according to what your discussing and if it's possible to add a relatable keyword, do so. I know it's hard sometimes to focus and just sit down to write something that is interesting. This is where I ask you to visit my site browes my pages, and pick a product or effect to talk about. (please link back to me too) At least you can find a rich environment to stimulate ideas to write about. And it helps you to help me. As you should have at least one outbound link from each blogpost. It's considered a positive gesture and others the read your content will likely do the same for you. It's called sharing link juice. Imagine you get a cup of link juice per blog and the cup is held in a funnel with no hole. As you interlink to your own pages the hole begins to open allowing the link juice to flow throughout your site. And It's almost like the search engines feel that you are a little stingey, if you don't share some of that link juice by creating an outbound link or two to other sites. no more then a couple of outbound links to relateable content is suggested.

Next you should sprinkle non-competitive keywords throughout your blog or website. You can research these keywords with google ad-words for free. And thier is many youtube videos you can watch to teach you the techniques. It's said you should bold these keywords and try not to use more then three. Another great thing to do is link to another blog post or webage in your collection. By interlinking with your other articles or pages you in essence create a path for the search engines to smoothly travel. Thus, comfortable indexing all of your articles or pages, throughout the search engines.

I have developed a creative way of explaining how all of this works to my friends, and I feel those that would like to expand their knowledge will benefit from this explanation. These index machines sent out by the search engines are called spiders. With that in mind Imagine the search engines being in the center of a web, and from that center there is 10 web sections until your reach the edge of the web world. Each of these web sections are numbered (0 thru 10) from the outside inward. When first building your website or blog you're not even caught in this web yet, therefore you are a 0. Your site is just flying around out there in cyber space, only visible by outside direct links. You want to submit your site when you have some structure, and content added. If you are a blogger then I suggest utilizing feed burner, and pinging your site after your first post. {Google: Pinging blogs, and start a feed burner account through Gmail, follow the instructions to set-up to get started}

Lets go back to the sections of the web 0-10. If you look at a circular spider web each circle can be divided into sections as you get closer to the center. When you first get indexed you may rank in section 0 or 1. The more rich unique content you add to your site or blog and the improved link juice that pours into your page the closer you get to the center, and with each section you move up in numbers known as Page Rank. The more traffic and importance the search engines place on your website. And the more frequent your pages are filled with rich content the more often the search engines send out their spiders to investigate your website for new content.

Now lets talk about back links optimizing keywords, and anchor text.

This is a very important you remember we discussed bolding keywords within your content. This tells the spiders when they visit your site to place emphasis on these words, and compare them against other sites that may link back to your site with these hyper-linked anchors. Okay let me explain, we have all been on a site reading an article and seen that there was a couple of words that were highlighted in blue text. And when you click on this blue text it opens another web page. Those are anchored hyper-linked keywords.

So writing articles on a secondary Web 2.0 type site like Squidoo and Blogger allow you to create your own back links to your blog or website. You simply write an article and creatively and naturally add these keywords into your writing then you hyper-link these keyword to land on your page when clicked. So in effect what you are doing is increasing the power of these keywords and the strength of them in relation to your site. So in time these keywords when searched online will place your site or blog high up in the search engine results, maybe even on the first page. I really hope all of this helps simplify the power of SEO. Any and all Questions are welcomed  I am happy to assist if I can.

If you felt this article was helpful please visit my site by clicking my hyper-linked anchor text here: Magic Tricks Store

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